Vertical Detroit

Role

Developer

Client

Bedrock

Agency

Mindfield

Overview

An AR preview of Detroit's skyline, years before Hudson's Site and Monroe Blocks broke ground.

A look at the future of Detroit's skyline: guests could scan targets placed around the city to see new developments rendered in AR, years before construction began.

Built for a retail event in downtown Detroit, the experience ran on guests' own devices or on tour-provided hardware to preview the Hudson's Site and Monroe Blocks developments.

Software

Unity
ARCore / ARKit
Photoshop